A podcast can be defined in simple layman’s language as internet radio. Ben Hammersley a British internet technologist, author, and journalist first mentioned the word podcast in an article he wrote for Guardian Newspaper in 2004. He was trying to explain this new audible revolution on the internet.
A podcast is a portmanteau of two words namely iPod- a media player brand and broadcast.
A podcast allows people to listen and watch digital files either live or by downloading them. Podcasts are usually in series or episodic form and they are on-demand radio series accessible on the web.
What makes podcasts special is the fact that they bring audio, video, web and emerging technology together. To understand podcasts better you can check the best podcasts in 2019. You might just find something interesting to start following.
As great as podcasts are, there is something more that is needed to make your podcasts as accessible as possible to your audience and this is transcribing them.
Here are 5 best reasons as to why you should transcribe your podcasts.
Your audience is the main reason you start a podcast. You want to make sure that you attract and maintain them as followers.
With that in mind, remember that there are people who are happy to listen to the audios while they’re driving or taking a run or doing their chores.
There are also people who prefer to read and take pointers from what was said in the podcast series.
To maintain and retain this audience that prefers reading, it is important that you transcribe your podcasts and allow them to read at their own convenient time.
Transcribing podcasts allows you to take show notes. These are time stamped notes that clearly indicate what was said and at what time.
This works as a reference point to your audience who might have listened to the audio previously and are looking to get back to a particular part on the podcast.
Other people might not be interested in listening to the whole audio but the show notes will direct them to the parts they are interested in.
Podcasts can act as your content source.
When a podcast is transcribed, you can choose to put the full transcript on your site or use bits of the transcripts to generate
– blog articles and
– Social media quotes.
– Allow shareability through social media sites.
This means that even if your podcast runs once a week, the transcribed material can create 2-3 blog posts that will keep your audience engaged throughout the week until your next podcast.
Information should be accessible to everyone regardless of our differences.
The best way to make sure that your podcast is accessible to all is by transcribing.
– Transcribed podcasts are easily accessible to people who are deaf or visually impaired.
– Transcribed podcasts can be translated into different languages and therefore reach a bigger audience regardless of their tribe.
– Transcribed podcasts allow people with ADD to be not disturbed by audio stimulus and instead read your content.
Search Engine Optimization
Search engine bots crawl through your website to find well-written content that increases your chances of getting top ranking.
Unfortunately, the search engines’ crawl bots are not good at identifying audio or video files and the only way to get past this hurdle is to have the files transcribed.
Transcription allows you to create keywords that relate to your episode and create a good description that is easily caught by the search engines.
The description also helps your users make informed decisions on whether to listen to the podcast or not.
Now that you know why you should have your podcasts transcribed, here is a list of things you want to check while sourcing for a transcriber or a transcription company.
I cannot begin to say how important accuracy is when it comes to transcription. Don’t settle for less when it comes to correct spelling, correct grammar and correct punctuation.
These three things ensure that the original message is passed on to your audience who prefer to read instead of listening to the files.
The transcription provider also needs to understand how to write podcast show notes. It is an added advantage for you if you get a transcriber who is also a writer.
They can help in creating more content for you that includes articles for blogs and quotes to use on your social media handles.
Honesty and regular updates make any transcription project run smoothly. A transcription provider should ensure that they deliver as agreed.
The provider should also be very honest about the fees they charge; hidden fees are a huge turn off to any client.
Communication begets reliability.
Instead of moving from one service provider for every podcast episode, it’s important to get a reliable transcriber who you can work with over a long period of time.
Data protection and secure transfer of files from you the client to the transcription service provider and vice versa is essential when it comes to podcast transcription.
Find a service provider who handles your data with uttermost privacy and security.
It’s okay to ask the provider to sign a non- disclosure agreement.
This protects you from having someone use your transcripts to create content elsewhere.
A transcription service provider should have expert transcribers that are good in research. This comes in handy when dealing with a technical type of podcasts. These are industry based podcasts. An example would include Legal podcasts, Educational Podcasts, Political Podcasts, and Scientific Podcasts.
With these niche based podcasts, there are terminologies that might be technical or unfamiliar and it’s important that your transcription provider of choice is able to research and get the terminologies right on the transcripts.
Now that you know why you should have your podcasts transcribed and you have the guidelines for getting a good transcription services provider.
I believe that you’re on the right track to creating accessible podcasts that are able to reach huge audiences regardless of their physical inhibitions or their Geography.
At KaziRemote we offer you fast, secure and accurate podcast transcription services. With a team of experienced transcribers are skilled to produce 99% accurate transcripts.
Contact us to get your free trial of the first 5 minutes on email@example.com